1. “Can I just book, or do I need a referral?”
Many people don’t realise they can usually see a physio directly. In New Zealand, ACC says your treatment provider will make an ACC claim on your behalf, and physios can lodge injury claims themselves. If that applies at your clinic, say it plainly near the Book button. ACC’s guidance for injured people.
2. “What will it cost me?”
Patients want to know what they’ll pay for an ACC visit versus a private one, and whether there’s a surcharge. Even a simple fees table, kept current, saves your front desk a lot of calls.
3. “Do you treat this?”
Use plain words: back and neck pain, sports injuries, post-surgery rehab, headaches, work injuries. A short list people can scan, with a page for the conditions you see most, beats a wall of clinical terms.
4. “What happens at the first visit?”
- How long it takes.
- What to wear or bring (ACC claim number if you have one, any scans or surgeon’s notes).
- What the assessment involves.
- Whether they’ll leave with exercises or a plan.
5. “Who will I see?”
Photos and short bios for each physio, including special interests like sports, pelvic health or farm and work injuries. It makes booking feel less like a gamble.
6. “Can I book online right now?”
A Book button on every screen, linked to the booking system you already use, plus a phone number for people who’d rather ring.
A word on reviews and claims
Physiotherapy advertising in New Zealand is regulated, and the Physiotherapy Board’s advertising standard restricts testimonials. Check the current standard before quoting patient reviews on your site; linking to your Google reviews is a common, simpler approach. Keep treatment claims factual.
Want a clinic site that answers all of this?
We build physio websites for small and rural clinics, with booking, fees and first-visit information made clear. Homepage design within 24 hours, live in 72 hours. See our physio websites or look at a physio design study.