Start with the four questions

Before anyone rings a tradie they want to know four things: what you do, where you go, whether you’re legit, and how to reach you. Everything on this list serves one of those. If you only fix a few things this week, fix the ones near the top.

Getting found

  1. Your own domain that works. A lapsed domain or a “coming soon” page is worse than no site, because it looks like you’ve shut up shop. Check yours renews automatically and is registered in your name.
  2. The towns you cover, written out. List the actual towns and suburbs you travel to, not just “the wider region”. It helps people see you cover them and helps search engines match you to searches like “plumber Ashburton”.
  3. A clear page or section per main service. Hot water, heat pumps, rewires, bathroom renovations. A short paragraph on each beats one long list, and it’s what people search for.
  4. A Google Business Profile that matches the site. Same business name, same phone number, same hours, same service area. Google’s own guidance says your name should match your real-world name, so skip keyword-stuffed names.

Being trusted

  1. Licence or registration details. In New Zealand, for example, people can check electrical workers on the public register, and many states in Australia license trades too. Make your number easy to find.
  2. Photos of real jobs. Your own before-and-after shots on a phone beat any stock photo. A dozen good ones is plenty.
  3. Reviews, linked. Link to your Google reviews rather than copying cherry-picked quotes onto the site. Ask happy customers for a review when the job’s fresh.
  4. Who you are. A photo of you or the team and a few lines about how long you’ve been on the tools locally. People like to know who’s turning up.

Making contact easy

  1. Tap-to-call on every screen. Most people searching for a tradie are on a phone. A call button that stays in reach is the single most useful thing on the page.
  2. A short quote form. Name, phone, suburb, what the job is, and an optional photo. Every extra field loses people.
  3. Hours and after-hours. Say when you answer the phone and whether you take emergency call-outs. If you don’t, say that too.
  4. Fast on a weak signal. Compressed photos and a light page mean the site loads on one bar of rural coverage. Test it on your own phone away from wifi.

What you can skip

You don’t need a blog, a chatbot, an animated slideshow or ten pages of company history. A small, clear site that answers the four questions will out-perform a big messy one.

Want this done for you?

We build tradie websites that tick every box on this list, with your homepage design within 24 hours and the finished site live in 72 hours. See how our tradie websites work or look at a tradie design study.